The Power of Instagram To Build Business & Community – Madison Eats Food Tours
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The Power of Instagram To Build Business & Community

When COVID-19 forced Otehlia Cassidy to stop giving tours, she still had her greatest single business asset: relationships. As the founder and owner of Madison Eats Food Tours and Madison trEats, she’s changed her business operations because of the pandemic. But one thing hasn’t changed. She’s still leveraging the power of Instagram and other social media and engaging foodies via her social media channels.

Otehlia Cassidy presents at the July 2020 Social Media Breakfast

At July’s virtual SMBMad, Otehlia explained how her Instagram efforts helped build her business and strengthen connections. Although she’s only offering small private group events right now, Otehlia still engages with her base through Instagram and Facebook Live.

Her enthusiasm for doing Instagram stories of her everyday life — in everywhere from her kitchen to her couch — foster a connection with followers.“Stories give you the opportunity to show who you are and who is behind your brand,” she said.

During the presentation, Otehlia shared her tips and tricks and then encouraged attendees to create their own brief Instagram story.

Read the full recap here:

Watch the live FaceBook presentation here:

Check out photos of the event by A&J Photography here: